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Google “refreshed” their page layout algorithm, also known as “top heavy”. Originally launched in January 2012, the page layout algorithm penalizes sites with too many ads above the fold. Following up on the June 28th drop of authorship photos, Google announced that they would be completely removing authorship markup .
Upon completion of a Google Career Certificate, you will gain access to an exclusive job platform where you can easily apply to opportunities from employers with open jobs. If you are interested in financial assistance, you may be eligible for financial aid via Coursera through the course page. Recipients of financial aid will have full access to course content and assignments required to earn a certificate. To apply, go to the certificate course page on Coursera and click the “Financial aid available” link next to the “Enroll” button. Access career resources like coaching sessions, mock interviews, and a resume builder tool. We fixed user-reported issues and added new features to provide a better search experience.
A major algorithm update hit sites hard, affecting up to 12% of search results . Panda seemed to crack down on thin content, content farms, sites with high ad-to-content ratios, and a number of other quality issues. Panda rolled out over at least a couple of months, hitting Europe in April 2011. In addition, its 2012 acquisition of Motorola Mobility put it in the position to sell hardware in the form of mobile phones.
Google Base – A database service provided by Google the service and API was deprecated on December 17, 2010. Google also has several well-known hidden Easter eggs throughout its services. Google Wallet – A payment service developed by Google that allows people to send and receive money from other people.
Speculation ranged from an e-commerce focused update to a mobile usability update. Multiple tracking tools reported historically-large rankings movement, which Google later confirmed as a “core algo update”. Google officially said that this was not a Penguin update, but details remain sketchy. Just more than a year after the original “mobile friendly” update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it’s likely the impact of the latest update was small.
It was previously suspected that a similar factor was in play in Panda. The update had no official name, although it was referenced as “Top Heavy” by some SEOs. Google rolled out yet another Panda data update, but the impact seemed to be fairly small.